Josel Cruz

Design
Done with Fugitives

Fugitives brought me in halfway through the identity development process to help polish the visual identity, deploy application samples, and to create mockups of the new branding in the existing hotel premises.

I helped refine the kerning and proportions of the logo and its multiple configurations, refined the typography of all the proposed collateral, refined and created a palette of brand patterns, and overall worked on many adjustments to a comprehensive visual identity proposal.