I was born and raised in Puerto Rico, where I used to be a rock star that died tragically of a drug overdose, but somehow ended in this crazy little town called Los Angeles. I fell in love with the smoggy sunsets, but stayed because of its rich art and design culture. I also love this town’s design community, so you’ll often see me in AIGA Los Angeles events.
*Feel free to test my smart cookieness by asking me about any random topic. Preferably over a beer or two.
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Beautiful/Decay(visit website) Website Design + Development [HTML/CSS, PHP]
Art blog redesign focused on improving navigation and encouraging sales of their products. The elegant, condensed typography, along with the thick, overabundant horizontal rules, give the site an over-the-top tone that does not compete with the wild artwork featured on the blog.
Website for a music photographer. The background is a full bleed slideshow with the latest and greatest images, while the calendar in the foreground is used to browse his massive photo gallery. A heavily customized Wordpress theme makes it easy to keep the site up-to-date, and responsive design makes the site accessible on mobile devices.
Part of a branding overhaul for a Los Angeles lawfirm that caters to tech entrepreneurs, rock stars, and media companies. Their new identity helps them stand out as a bold, unique, and sophisticated lawfirm. The website carries the sophisticated, yet inviting tone of the new branding.
Done with Oishii Creative
Ismael Obregon : Creative Direction
Josel Cruz : Design
I translated the team's initial design concepts into a full-fledged website design for this humanitarian nonprofit.
Done with HNBeat / Red Owl Design
Made In Space, Inc.(visit website) Website Design + Development [HTML/CSS, PHP]
Layers of information crossfade to reveal the projects of this transmedia design consultancy in a way that reflects on its unique aesthetic.
Done with Made In Space
April Greiman : Creative Direction
Josel Cruz : Design, Project Management, Development
Colin Khan : Design, Advanced Development
Jessica Cho : Design
Bebé Kanguro Online Store (visit website) Logo + E-commerce Website [HTML/CSS, PHP]
E-commerce website for a seller of handcrafted baby slings. Includes a fully bilingual interface that can be easily mantained. The upbeat color scheme reinforces the energetic lifestyle that a baby sling can provide to both mother and baby.
Logo and app icon for an upcoming mobile text messaging management service.
Animated logo & company name for a distributor of color-shifting LED balls for partygoers and for the novelty and Halloween markets. The Laughing Buddha concept was chosen to market the fun but mundane product as a good luck charm and as a symbol of happiness and celebration. The short dance animation is an integral part of the identity and will be used on all electronic media applications.
The bouncing energy of the logotype, created for a baby sling store, emphasizes the Kangaroo theme and reflects how the product provides energy for active moms and their babies.
Logo concept for a fashion boutique/spa by day, fashionable lounge by night. The shapes and splashes of color in the background are changed according to the "in" colors of the season.
The diagonal logo and modern typography emphasize how Ron Playa is not your traditional rum brand.
Branding for a vacation home management company.
CSU Los Angeles program consisting of using one particular book each semester across different disciplines to foster a sense of community between students from different courses or departments.
Logotype for a graphic design newsletter, following a powerful yet neutral aesthetic that can coexist with the featured design work.
Logotype for a typography booklet, created using xerography.